With its activities, the destination agency hopes to increase the interest of clients in touristic products and to present the varied offer of regional attractions. Also, it aims to reinforce the Karlovy Vary Region’s position as a world-renowned destination offering first-class spa care based on unique natural healing resources.
Unique natural conditions creating the effective healing resources, impressive architecture in towns with their rich history, and just beyond them, gorgeous nature replete with exceptional flora and fauna: The destination itself thus provides a varied offer not only of cultural, but also of sports activities for all age categories.
In the towns, history affects you with your every step, and the squares and colonnades are exceptional cultural elements. Thus, for decades, in combination with the modern findings used for spa procedures, unique offers and combinations have been established, enticing visitors not only from all over the Czech Republic, but also from abroad, to come to the Karlovy Vary Region.
The spa industry, historical towns, and the surrounding nature are attractions enticing a wide spectrum of clients, who all have a common interest in the services provided. These can satisfy both the more demanding clients seeking above-standard services as well as tourists seeking a suitable destination for excursions, for spending their leisure time, and for holidays.